Apple made iPhone XS and iPhone XR two phones achieve excellent sales through the large price reduction, and caused its accessories sales to soar. The sales volume of iPhone XS Case and iPhone XR Case increased by 300%.

Especially during the 618 activity in China, a discount of 800 yuan was launched, among which the iPhone XR was the most popular, ranking the first in the cumulative sales list of single products from June 1 to June 18.

By last year apple market sales continue to decline, especially in the recent launch of the new iPhone XS and XR series product performance also short of expectations, the rise of the Chinese mobile phone brand, apple had to take the price promotion strategy, in terms of brand sales, apple with the iPhone in June XR and iPhone XS Max back first, its accessories demand also rose sharply.

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