Apple’s share price rose more than 3% on Friday, the biggest increase in more than a week, Rosenblatt said in a customer report that price cuts and Chinese New Year help boosted Apple’s iPhone XR sales in China.
Rosenblatt analyst Jun Zhang expects iPhone XR production to increase by 1 million units in February. However, the iPhone still faces a relatively high risk of retail channel inventory, and shipments in the second quarter and 2019 may be lower than expected as smartphone demand deteriorates.
The improvement is expected to continue into the second half of 2019, and due to strong demand for replacement, coupled with trade-in activities, iPhone shipments in 2019 may be flat with the second half of 2018. If apple wants to improve the 2018 iPhone XS Max, iPhone XS, and iPhone X sluggish sales, will the 2019 new iPhone impress consumers?