The iPhone 8 is rumored to come tricked out with all manner of changes: an edge-to-edge display, no home button, a fingerprint sensor under the screen, dual cameras, an OLED display panel.

But according to one new research note, the biggest draw for customers won’t be any of these. It will be the oldest, most-requested smartphone feature of all time: a bigger battery.

The iPhone 8 will have a longer battery life than its predecessor. That, alongside the features noted above, will drive huge sales of the iPhone 8 in an upgrade “supercycle.”

The longer battery life isn’t the result of a magical new battery technology, wonderful though that would be. Instead, it’s brutally simple physics: a stacked logic board will make room for a bigger battery, and the OLED screen is more power-efficient. Add that to improvements in software and more efficient chipsets, and the smaller iPhone 8 should have battery life on par with the much bigger iPhone 7s.

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