The pre-sale success of iPhone 11 series made many consumers who had no intention to buy iPhone 11 series begin to pay attention to it. The price of iPhone 11 Pro and iPhone 11 Pro Max is the same as last year, but the core performance and photo power have improved. The iPhone 11 is $150 cheaper than the iPhone XR, which went on sale last year. However, the pre-sale success does not represent the final victory of the iPhone 11 series, the specific results will depend on the official opening and after-sales results.
According to the current iPhone price change, the pre-sale results were better than expected, but sales were only 10% higher than the same period last year due to the $100 reduction in the price of the iPhone 11.
According to Apple sources, the iPhone 11 Pro and iPhone 11 Pro Max dark green versions have a premium, the iPhone 11Pro Max 256GB and 512GB maximum premium of 100 dollars. The green and purple versions of the iPhone 11 cost about $50 more, and the most popular versions take 2-3 weeks to ship.
In addition, the sales of iPhone 11 related accessories rose 100%, especially the iPhone 11 case, which was up 50% year on year. Analysts are all optimistic about iPhone sales this year, and apple raised its sales target for this year.