The research, performed earlier this month by marketing platform Fluent, asked 2,117 adult smartphone users about their phone-y feelings.

80 percent of iPhone owners said they planned to stay faithful. Another 30 percent said they’d owned at least 4 iPhones. It’s not clear whether these were four different iPhone models or whether the people kept buying the same model because it kept breaking.

Here is perhaps the most remarkable number: 70 percent of those who said their next phone would be another iPhone, may be iPhone 8.

You might think this is a deep level of love. Indeed, 67 percent said they simply believed that the iPhone was the best phone one can buy.

Another clue, though, was offered by 41 percent of these loyalists. They admitted that they’re so used to iOS that the idea of switching would just be too painful.

I fear I might fall into that category. I look at other phones and see that they might even, on occasion, be prettier than the iPhone. The Samsung Galaxy S8 and Galaxy Note 8 was especially tempting. But the work required to switch over — and the need to tolerate far more bloatware — just turned me off.

The upcoming iPhone 7S and iPhone 7S Plus are said to have a similar design to the iPhone 7, but with added features such as wireless charging and an improved camera. The iPhone 8, on the other hand, is rumored to have an OLED screen and a design that reduces the space at the top of the screen.

The iPhone 8 was the choice for 70 percent. A mere 10 percent picked the iPhone 7S Plus, and another 10 percent the iPhone 7S.

Oh, but 70 percent intend to buy it anyway. We’re not rational. No, not even when we reply to surveys.

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